Pharma coupon programs

Industry Reaction

At Novartis Pharmaceuticals Corporation, we know that access to your medication is important. That's why we created a prescription co-pay savings program that's simple to use and can help eligible patients with out-of-pocket costs. It's easy to find out if you're eligible and to activate your co-pay card. Select your medication below to get started.

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How To Combat Pharma’s Costly Coupon Programs

This offer is not valid for cash-paying patients or under Medicare, Medicaid, or any other federal or state program. Limitations apply. See Program Terms and Conditions below. Full Prescribing Information Medication Guide. Terms and Conditions This offer is valid only for those with commercial insurance and who have a valid prescription.


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This offer is not valid under Medicare, Medicaid, or any other federal or state program, for cash-paying patients, where product is not covered by patient's commercial insurance, or where plan reimburses you for entire cost of your prescription drug. This offer is not valid where prohibited by law and is only valid in the United States and Puerto Rico.

Limitations may apply to Massachusetts and California residents.

Age restrictions may apply. This program is not health insurance. The offer may not be combined with any other rebate, coupon, or other offer s.


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So, pharma marketers primarily targeted physicians. When drugmakers found that aggressive direct-to-consumer campaigns could more effectively influence prescription-writing, they shifted their focus to patients.

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More recently, the commercial success of a drug is largely driven by access to patients. Through strategies like drug formularies , pharmacy benefit managers enable this access.

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Pharma marketers have sought to regain control by using the coupons to neutralize the financial incentives plans use to encourage the use of clinically equivalent but lower-priced medications, chiefly generics. To the extent that patients use them, copay coupons inject waste into the healthcare system.